Bandana Marketing · Nashville, TN
Marketing that actually moves the business.
Most B2B companies don’t have a marketing problem so much as a “wait, is any of this actually working?” problem.
Bandana helps owner-run B2B companies get found by the right buyers and turn that attention into actual business: paid search, the website, the tracking underneath it, and reporting that tells you in plain terms what’s working and what to do about what isn’t.
It’s senior marketing judgment, run by one person, without the agency act.
Start here
Find out what your marketing is actually doing for you.
Plenty of good B2B companies got where they are on referrals and word of mouth and doing the work right, and that still counts for a lot.
But sooner or later most owners hit the point where money is going out the door on marketing every month and nobody can say with a straight face what it’s bringing back.
The free audit is just a straight read on where the money’s actually working, where it’s leaking out, and the few things I’d fix before anything else.
No pitch deck, no jargon, no homework.
The honest part
If ads aren't the answer, I'll tell you.
A lot of marketing people will sell you whatever it is they happen to sell, whether or not it’s your real problem. I’d rather just find the thing that’s actually costing you business and start there.
Sometimes that’s paid search. Plenty of times it’s the website, or the tracking quietly lying to you, or the offer itself, or just the fact that nobody can tell what you actually do from your homepage.
The goal was never more marketing for its own sake. It’s more business out of what you’re already paying for.
Already running ads?
You might not need more leads. You might need an honest read.
The spend goes out every month and the reports show up right on schedule, and somehow the person signing off on it is still quietly wondering whether any of it works.
Maybe the account got built years ago by a vendor you’ve since parted ways with, or a junior hire who knew just enough to turn it on.
Maybe the reporting is technically accurate and completely useless. Maybe the leads are coming in fine, they’re just the wrong leads.
Or maybe the ads are doing their job and the real leak is further down, in the landing page or the offer or the follow-up that never happens.
What you get from me is a second set of eyes with no reason to defend the old plan. I’ll tell you what’s worth keeping, what I’d fix, and what I’d shut off tomorrow.
How it works
Start where the problem actually is.
Where we start depends entirely on where you’re starting from.
If there’s not much in place yet, we begin with the basics: how buyers find you and what they run into when they do.
If you’re already spending, we figure out whether that money is doing anything useful.
And if you’ve already got a full program running, the real question is usually who’s actually holding the whole thing together.
Either way, I’m not trying to manufacture more activity. I’m trying to make the next move obvious.
Reporting
A report you can't trust is just one more thing to ignore.
Most marketing reports are built to make you feel something rather than decide something.
They bury you in clicks and impressions and rankings, just enough motion to look like progress, and the one question you actually care about, whether any of this is making you money, never quite gets answered.
Chad Agency III can keep his 47-slide synergy deck and his trophy for twelve million impressions.
What I want to know is what changed since last month, what’s working, what got worse, and what we should quit pretending is doing anything.
That’s a report you can actually run a business on.
Already have marketing stood up?
Activity is not ownership.
By now you might have ads running, some SEO happening, a website, a CRM, a stack of reports, a couple of vendors, and one person internally trying to keep all of it pointed in roughly the same direction.
That’s not really an audit problem. It’s an ownership problem.
When everybody owns a piece of it, nobody owns the picture.
That’s where I can come in as a fractional partner, one senior person reading across the whole thing, pushing back on the vendors, sorting out what matters first, and making sure the next dollar and the next hour land somewhere that helps.
Ways to work together
Pick the starting point that matches the problem.
The Quick Start
For companies that need the basics sorted out and the first real move made, without a long runway to get there.
I look at your visibility, website, tracking, and ads if they exist, then fix the highest-priority problem first.
That could be paid search, or the website, or the tracking, or honestly something I won’t know until I look. And if ads aren’t the right first move, I’ll say so.
Most clients keep me on afterward starting at $1,950/month.
Start with a Free AuditThe Monthly Program
For companies that want marketing to keep moving without hiring a full internal team.
I manage the channels, keep reporting clear, test useful ideas, keep the winners, and cut the duds.
The right fit when you need steady senior help, not a full-time senior hire.
Ask about the Monthly ProgramFractional Marketing Partner
For companies that need one person to own the marketing picture.
Strategy, budget, vendors, campaigns, reporting, and priorities.
Built for businesses with activity already in motion that need senior judgment and a clear owner.
When a specialist is needed, I bring in people I trust.
Ask about Fractional SupportAbout Dan
Bandana is me, Dan.
I've spent 11 years running media and marketing across B2B, industrial, and ecommerce, with more than $10 million in paid spend along the way.
I started Bandana because most growing companies don't need a giant agency production.
What they need is someone senior enough to know what actually matters, honest enough to tell you when something doesn’t, and able to explain the work without turning it into a lecture.
You work with me directly.
And when a project needs a specialist — SEO, CRM, email, development, analytics, content, design, video — I bring in people I trust.
Not sure where to start?
Start with the free audit.
You’ll get two pages in plain English: what’s working, what’s not, and the handful of things I’d fix before anything else.