Bandana Marketing · Nashville, TN
Marketing that actually moves the business.
Most B2B companies don’t have a marketing problem so much as a “wait, is any of this actually working?” problem. I find the answer, fix what’s costing you business first, and tell you the truth about the rest.
Two pages, plain English. The three things I'd fix first.
Bandana helps owner-run B2B companies get found by the right buyers and turn that attention into actual business: paid search, the website, the tracking underneath it, and reporting that tells you in plain terms what’s working and what to do about what isn’t.
It’s senior marketing judgment up front, with a trusted bench behind it, and none of the agency act.
How it works
Start where the problem actually is.
Where we start depends on where you’re starting from. If there’s not much in place yet, we begin with how buyers find you and what they run into when they do. If you’re already spending, we figure out whether that money is doing anything useful. And if you’ve got a full program running, the real question is usually who’s holding it together.
Here’s the part most marketing people skip: if ads aren’t your real problem, I’ll say so. Plenty of times the leak is the website, or the tracking quietly lying to you, or the offer, or just the fact that nobody can tell what you do from your homepage. I’d rather find the thing that’s actually costing you business than sell you the thing I happen to sell.
The goal was never more marketing for its own sake. It’s more business out of what you’re already paying for.
Reporting
A report you can't trust is just one more thing to ignore.
Most marketing reports are built to make you feel something rather than decide something.
They bury you in clicks and impressions and rankings, just enough motion to look like progress, and the one question you actually care about, whether any of this is making you money, never quite gets answered.
Chad Agency III can keep his 47-slide synergy deck and his trophy for twelve million impressions.
What I want to know is what changed since last month, what’s working, what got worse, and what we should quit pretending is doing anything.
That’s a report you can actually run a business on.
Already have marketing stood up?
Activity is not ownership.
By now you might have ads running, some SEO happening, a website, a CRM, a stack of reports, a couple of vendors, and one person internally trying to keep all of it pointed in roughly the same direction.
That’s not really an audit problem. It’s an ownership problem.
When everybody owns a piece of it, nobody owns the picture.
That’s where I can come in as a fractional partner, one senior person reading across the whole thing, pushing back on the vendors, sorting out what matters first, and making sure the next dollar and the next hour land somewhere that helps.
Ways to work together
Pick the starting point that matches the problem.
Already running ads and just want an honest read on whether they work? Start with the audit, or a deeper paid-account review. New to this? Start with the audit too.
The Quick Start
For companies that need the basics sorted out and the first real move made, without a long runway to get there.
I look at your visibility, website, tracking, and ads if they exist, then fix the highest-priority problem first.
That could be paid search, or the website, or the tracking, or honestly something I won’t know until I look. And if ads aren’t the right first move, I’ll say so.
Most clients keep me on afterward starting at $1,950/month.
Start with a Free AuditThe Monthly Program
For companies that want marketing to keep moving without hiring a full internal team.
I manage the channels, keep reporting clear, test useful ideas, keep the winners, and cut the duds.
The right fit when you need steady senior help, not a full-time senior hire.
Ask about the Monthly ProgramFractional Marketing Partner
For companies that need one person to own the marketing picture.
Strategy, budget, vendors, campaigns, reporting, and priorities.
Built for businesses with activity already in motion that need senior judgment and a clear owner.
When a project needs a specialist, I bring in people from a bench I've worked with for years — not whoever happens to be free that week.
Ask about Fractional SupportAbout Dan
Bandana is me, Dan.
I've spent 11 years running media and marketing across B2B, industrial, and ecommerce, with more than $10 million in paid spend along the way.
I started Bandana because most growing companies don't need a giant agency production. What they need is one senior person who owns the picture, tells them the truth, and can explain the work without turning it into a lecture.
So that's how Bandana runs. You work with me directly, and I'm the one accountable for the results. Behind me is a bench I've built over the years: a handful of specialists I work with regularly, plus a wider network I bring in when a project calls for it — SEO, CRM, email, development, analytics, content, design, video.
You get senior attention without the bottleneck, and real depth without paying to keep an agency's bench on payroll. There's no overhead to a bench.
Not sure where to start?
Start with the free audit.
You’ll get two pages in plain English: what’s working, what’s not, and the handful of things I’d fix before anything else.